What’s In A Name

Why does anyone need a good domain name? Surely any domain name will do and people will find it right?

Wrong: As of 2017 there are now over “one billion websites” online and you have to separate yourself from the crowd. Things like submitting your site to the search-engines, allowing visitors to share your content. Linking to social networking platforms, creating back links and engaging visitors, these are all win-win situations and things any good Registrar or Hosting service should be able to help you with. We offer these services to all of our clients.

However the single best way to make yourself stand out and be memorable is by having an easy to remember domain name. It’s the first thing you must do before all else, it’s why we are here. To find or buy a premium domain name for your business.

A website that has an exact match domain for the service provided, a catchy brand, or a short word is a lot easier to remember than a long hyphenated sentence.

How do you search the web?
Do you click on search results with relevant titles, or look at websites that match exactly the subject you are searching for?
We suspect the answer is yes. Even if not consciously so, as it’s been proven that people trust matching domains more.

We can help find the domain name that defines you, your next big idea and make your business the success it deserves to be.

There are also other benefits to having a strong or recognisable domain name.

  • Exclusivity

Good domains now rare, more often than not, already taken by someone else trying to do the same thing. Securing a domain name that matches what you do gains instant authority. It also means any other business you are in competition with cannot get hold of it, as every domain is unique. Getting the right domain is a great way to instantly kick start your site ahead of the competition. Remember there is only ever one of any domain name. There can be no duplicates and as such good domain names are premium web real estate – there can only be one Cruise.com or LuxuryLodges.co.uk.

  • Memorable & Brandable

A great domain is easy to remember and passes what they call the ‘radio test’. This basically means that if you heard the address on the radio you know instantly how to spell it and it’s easy to remember. Never forget that your domain name is the public face of your company online. Therefore, you should make sure it actually sounds like a brand. So, how do you do that? With simplicity and memorability. Avoid mistakes like inserting hyphens, numbers, or anything unnecessary. Don’t include anything that makes it sound unnatural or complicated.

Radio Test Tip. Even though users aren’t likely to be saying your domain name out loud, pronounceability is still very important.
There is something that we all do naturally called processing fluency. This is the ease with which our brains can process information.
Names that don’t require a person to think too hard (the so-called no brainer) are usually the most memorable, and also more likely to leave a longer lasting memory.

  • Highly Targeted Traffic

Not all Internet traffic is created equal. Suppose you own a bespoke copper bath manufacturing company. Imagine the highly targeted leads that a domain like copperbath.co.uk  could provide month in and month out. We have it for sale by the way. Targeted traffic from a keyword rich domain relevant to your business is invaluable as it translates into a much higher conversion rate and lower advertising and marketing costs. As projected internet usage in 2025 is expected to increase by nearly four times what it was in 2010 so getting the domains that are right for you today is future proofing your business. If your potential customers routinely misspell your domain name because it’s too hard to figure out, all of that potential traffic, and therefore potential custom,  is lost. Most people will give up searching for your site quickly if they have to spend ages looking for you. If someone has to search two or three times for you, chances are they will get lured by someone with a catchier name offering the same service.

Get a domain name that makes it easy to find you!

The Process – what happens next?

If you decide to buy one of our domains, the next step is to organise payment and the transfer. The transfer process is actually quite straightforward through our Nominet registrar and Paypal. We can release to another Nominet Tag holder very quickly and easily. We can release to an individual or business via the usual Nominet transfer process. All we need is your email address. You can then decide to host your new domain with us or whatever registrar you usually use.

For non co.uk domains , we can either transfer to another account on the same registrar very quickly, or organise a transfer to a registrar of your choice.
Either way we’ll make sure it’s a safe and easy process.

If you have any questions, please don’t hesitate to contact us and ask!